The real dividing line between electric toothbrushes is head shape, not price. Small round heads use oscillating-rotating motion, sweeping around one tooth at a time; elongated heads use sonic vibration, driving fluid between the teeth. Only two of the ten here are round-headed, and both are Oral-B — in the mainstream market that route is essentially one company's. Oral-B and Philips together take five of the ten slots.
The Cochrane systematic review (2014 update) is far more restrained than the advertising: compared with manual brushing, powered brushes cut plaque by about 11% and gingivitis by about 6% after one to three months, and only past the three-month mark do those figures rise to 21% and 11%. The benefit is real, but it accrues with sustained use rather than overnight.
One more widely misread spec: vibrations per minute cannot be compared across the two technologies. Sonic brands count individual bristle movements, so one back-and-forth stroke counts twice, while the oscillating-rotating camp quotes sweeps and micro-vibrations separately. Putting the two numbers side by side proves nothing. Four of the ten connect to no app at all, including the well-regarded ProtectiveClean 6100, whose brush-head life data stays on the handle and never reaches a phone.
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